AI Workforce

An AI employee for every department.

DXAPlay's AI Workforce gives every department of an iGaming business its own role-specific AI agents: management, marketing, CRM, affiliates, operations, finance, compliance, customer support, product and technology. Each agent works within defined permissions, uses only your data, and escalates regulated or material decisions to an authorized person.

Department map

Nine departments, one shared operator data layer

Start with one human leader per department and add specialized AI team members as the operation grows. Select a department to see its agents.

Built into the back office

AI assistants your team uses every day

Each assistant answers a request and hands the result to a person to review and save.

Reports & Analytics AI assistant

Turns a plain-English question into 2 to 5 report specs, rendered against live data, plus 2 to 4 'what to fix' recommendations.

Who can use it: Operators with the ops or finance role.

AI segment builder ('Describe segment')

Turns an audience description into a segment condition tree and loads it into the segment builder for review; nothing is saved automatically.

Who can use it: Operators with the ops or finance role.

SEO keyword helper

Returns 20 to 40 keyword ideas clustered by intent for a topic.

Who can use it: Operators with Site Builder access.

How agents work

Five execution levels, set per agent and per action

Every agent starts in shadow mode. An action moves up a level only with evidence from shadow mode and the sign-off of its human owner.

  1. Level 1 · AdvisoryRead data and produce analysis, answers, alerts and recommendations. Creates nothing on the platform.
  2. Level 2 · DraftingCreate inert drafts and internal items: campaigns and journeys in draft status, inactive bonus templates, unpublished page versions, internal notes, reply drafts, documents, and handoffs or tasks addressed to a named human. Nothing reaches a player, partner or the public, and no setting changes, until a human publishes, sends or activates it.
  3. Level 3 · Approval requiredStage one concrete platform action as a proposal carrying the full payload. An authorized human approves or rejects it; on approval the action runs through the same validators as a human action. Where the platform applies a two-person rule, the approver must be a different person from the requester. A proposal whose target changed after it was made is stale and must be proposed again (the same check the risk-rule proposal queue uses).
  4. Level 4 · Limited autonomous executionExecute allow-listed, low-risk, reversible or idempotent actions within hard caps (volume, value, frequency), with a kill switch, immediate notification of the human owner and after-the-fact review. Unlocked per action only after shadow-mode evidence and sign-off by the human owner and the tenant super admin. Never used for money movement, verification, AML, responsible gaming, legal, pricing or access decisions.
  5. Level 5 · RestrictedNothing beyond preparing evidence and summaries for the authorized human. The agent cannot initiate, execute or approve the action, and the platform route refuses agent tokens (deny by default, the risk desk's pattern).
Humans stay in charge

Decisions no agent makes

Agents prepare evidence and drafts, and an authorized person decides. Agents assist the MLRO, compliance officer, legal counsel and responsible-gaming professionals; they never replace them.

DecisionDecided byWhat an agent may do
Player account closure or permanent banHead of Player Operations with the Compliance OfficerPrepare the account history and evidence.
Final AML suspicion determinations and SAR/STR filingsMLROAssemble case files, chronologies and typology mapping for the MLRO.
Regulatory reporting and submissions to regulatorsCompliance Officer or MLRODraft data extracts and narrative for human review.
Balance adjustments: any debit (correction, chargeback) and any credit above the tenant's goodwill capFinance Manager, with maker-checkerPropose a goodwill credit up to the cap (placeholder USD 25, tenant-configurable); prepare evidence above it.
Withdrawal rejection, and any withdrawal decision outside the deterministic auto-approve policyWithdrawals reviewer; two different approvers at or above the operator's withdrawal review thresholdSummarize the case and the auto-approve policy's reason codes for the reviewer.
Responsible-gaming interventions (contacting a player about RG, imposing or lifting limits, cool-offs, self-exclusion)Responsible Gaming OfficerDetect markers, prepare cases with evidence, draft outreach for the RG officer.
Legal determinations and legal adviceGeneral Counsel or external counselProduce issue lists, summaries and sourced research for counsel.
Financial-control changes (withdrawal policy and caps, review thresholds, cash-prize caps, fee rules, commission plans, gift-card issuance, risk-rule settings)CFO / Finance; tenant super admin for platform settingsModel the impact; propose fraud-rule changes only through the risk-rule proposal queue.
Production deploymentRelease Manager / CTO through CI/CDPrepare release notes, checklists and rollback plans.
High-value promotional liability (offers, prizes or campaigns whose maximum liability exceeds the tenant threshold)Head of CRM with FinanceModel liability and abuse exposure; draft offers; propose up to the threshold.
Contract execution (signing, accepting terms, committing the company)Authorized signatoryDraft, compare and track dates.
Employee termination and other adverse employment decisions (discipline, pay, rating)Head of HR with managementAdministrative preparation only.
Material pricing changes (B2B prices and discounts, player fee schedules, global sportsbook margin rules, loyalty and cashback rates)CEO/CFO for B2B pricing; Head of Trading for margins; Head of CRM with Finance for loyalty ratesModel and propose; tactical moves only inside bands a human set.
Account holds or freezes, KYC level or status changes, edits to identity gate fields (date of birth, country)Compliance or Finance per the platform's role rulesPrepare evidence; request step-up KYC through a proposal once that action exists.
Access control and secrets (operator roles and module scopes, API keys, webhook secrets, any agent's permissions, autonomy or budget)Tenant super adminReport anomalies.
Cross-department workflows

Agents working together, with a human decision at the end

Agents from different departments hand work to each other through the shared data layer, and every workflow ends with an authorized person.

Churn prevention

  1. AgentBusiness Intelligence Agent
    Identifies a high-value player at risk of churning
  2. AgentCRM Manager Agent
    Creates the target segment
  3. AgentPlayer Value and LTV Agent
    Estimates expected lifetime value
  4. AgentBonus and Promotions Agent
    Proposes an offer
  5. AgentCFO and Financial Planning Agent
    Evaluates the promotional cost
  6. AgentResponsible Gaming Agent
    Checks restrictions: self-exclusion, cool-off, limits
  7. Human decisionHuman CRM Manager
    Approves or rejects the campaign
  8. AgentLifecycle Automation Agent
    Schedules delivery
  9. AgentBusiness Intelligence Agent
    Measures incremental performance against a control group

Final decision: Human CRM Manager approves the campaign.

Affiliate traffic quality

  1. AgentAffiliate Management Agent
    Spots deteriorating conversion quality
  2. AgentFraud and Risk Agent
    Reviews duplicate or suspicious patterns
  3. AgentBusiness Intelligence Agent
    Calculates cohort value
  4. AgentAffiliate Profitability Agent
    Calculates partner profitability
  5. AgentCommercial Proposal Agent
    Drafts revised terms
  6. Human decisionHuman Affiliate Director
    Approves or rejects the outreach

Final decision: Human Affiliate Director approves outreach.

Withdrawal review

  1. AgentPayments and Cashier Agent
    Flags an exception
  2. AgentKYC Case Preparation Agent
    Prepares the identity evidence
  3. AgentAML Case Preparation Agent
    Summarises relevant risk indicators
  4. AgentFraud and Risk Agent
    Reviews linked accounts and activity
  5. AgentResponsible Gaming Agent
    Checks player restrictions
  6. Human decisionHuman Payments or Compliance Officer
    Approves or rejects the withdrawal

Final decision: Human Payments or Compliance Officer decides.

Promotional planning

  1. AgentPromotional Calendar Agent
    Finds an open campaign window
  2. AgentCRM Manager Agent
    Proposes the target audience
  3. AgentBonus and Promotions Agent
    Designs the reward
  4. AgentCFO and Financial Planning Agent
    Estimates the liability
  5. AgentCasino Operations Agent
    Confirms eligible games
  6. AgentCompliance Monitoring Agent
    Checks jurisdictional restrictions
  7. AgentBrand and Creative Agent
    Prepares the creative brief
  8. Human decisionHuman Marketing Manager
    Approves or rejects the launch

Final decision: Human Marketing Manager approves the launch.

Product improvement

  1. AgentCustomer Support Agent
    Detects a recurring customer issue
  2. AgentProduct Manager Agent
    Groups and prioritises the feedback
  3. AgentEngineering Manager Agent
    Estimates development effort
  4. AgentQA and Test Automation Agent
    Defines acceptance tests
  5. AgentProject Management and PMO Agent
    Schedules delivery
  6. AgentRelease Management Agent
    Prepares the deployment plan
  7. Human decisionHuman Product Owner
    Approves or rejects the release

Final decision: Human Product Owner approves the release.

Security model and AI governance

Guardrails that apply to every agent

Data use

Your data stays yours

No training on customer data

Customer data is not used to train shared models, unless an explicit, legally reviewed agreement with the customer permits it.

Tenant isolation

Each agent belongs to one operator. It reads only that operator's data, through the same permission checks as a person, and shares no memory with other operators.

Complete audit history

Every agent run records the agent, operator, user, time, input, data accessed, recommendation, action attempted, approval state, result, errors, cost and the model used.

Packages

Pay for the agents you use, add more as you grow

Your package sets how many agents work for you. The more agents you add, the higher the package.

Core licence

Every package starts here: the governance console, approval queues, an audit trail of every agent action, autonomy controls and a usage dashboard.

Department agents

Choose the departments you need. Each agent works one department's queue with its own allowance of AI credits.

All-Departments agent

One agent with every department's skills in a shared queue, for operators who want the whole workforce.

Extra agents

Hire more agents as your volume grows. The more agents in your package, the higher the price.

New agents and upgrades

New agent roles and upgrades to existing agents join the catalogue over time, and you can add them to your package whenever you want.

Custom agents

Hire the agent your team needs

Lets an authorized tenant admin define and 'hire' a new agent role from the same building blocks as the catalog agents, inside the same guardrails.

Custom Agent Builder

An authorized administrator defines the role, department, responsibilities, KPIs, tools, data access, allowed actions, approval requirements, escalation route, reporting cadence, working hours and jurisdictional restrictions.

See the AI Workforce in your operation.

In a 20-minute live demo we show the back office, the AI assistants and how agents fit your departments.