Two product lines with four plans each, AI Workforce packages, Enterprise terms and a paid Pilot programme. Every price is a list price before tax; a signed order form sets yours.
Run your brand on DXAPlay: player accounts, wallet, bonuses, CRM, loyalty, affiliates, cashier, compliance, content and reporting.
How it is priced: A share of gross gaming revenue (GGR) with a monthly minimum, lower rates as you grow, and a monthly cap.
Your payment, KYC and content providers connect through the platform's integration layer.
Keep your player-account platform and wallet, and add DXAPlay's loyalty, gamification, CRM and affiliate tools.
How it is priced: A monthly fee that includes a number of monthly active players, plus a fee per extra player.
Connects to your platform through the API and your event feed.
Role-specific AI agents for your departments, working within the permissions and approvals you set.
How it is priced: Packages by number of agents: the more agents you add, the higher the package.
New agents and upgrades are released regularly and can be added to any package.
Operator groups with many brands or high volume that need a dedicated environment, custom service levels and priority integrations.
How it is priced: A fixed annual fee or volume pricing, agreed per contract.
Quoted per operator.
Operators who want to start with a paid 90-day pilot before a full contract.
How it is priced: A pilot fee credited against implementation if you continue, then a time-limited discount on recurring fees.
Success criteria are written down and agreed at kick-off.
We are finalising early-access pricing. Tell us about your operation and we will send a proposal.
A monthly active player (MAP) is a unique player account, counted per brand, that places at least one real-money wager (not later voided), or makes at least one successful real-money deposit, in a calendar month (UTC). Real money includes redeemable sweepstakes currency; it excludes play money, bonus-only or free-spin-only activity and demo play. Test and staff accounts are excluded.
Your package sets how many agents work for you: agents for the departments you choose, or one agent for every department, plus extra agents as your volume grows. New agents and upgrades join the catalogue over time and can be added to any package.
| Package | Agents | Includes |
|---|---|---|
| Core licence | Required for every package | Governance console, approval queues, an audit trail of every agent action, autonomy controls and a usage dashboard. |
| Department package | One agent per department you choose | Each agent works one department's queue, with 75,000 AI credits a month. |
| All-Departments package | One agent for every department | All departments' skills in one shared queue, with 175,000 AI credits a month. |
| Extra agents | Hire as many as you need | One more agent working in parallel, with 50,000 AI credits a month. Add agents as your volume grows. |
| New agents and upgrades | Added to the catalogue regularly | New agent roles and upgrades to existing agents can be added to your package at any time. |
| Extra AI credits | Any package | Billed monthly. Credits reset each month. |
Prices on request.
An AI credit is a unit of model usage. Credits reset monthly. Model prices change; credit rates follow the model vendor's list prices.
We are finalising the price list that the comparison uses. Ask for a proposal and we will run the comparison with your numbers.
A monthly active player (MAP) is a unique player account, counted per brand, that places at least one real-money wager (not later voided), or makes at least one successful real-money deposit, in a calendar month (UTC). Real money includes redeemable sweepstakes currency; it excludes play money, bonus-only or free-spin-only activity and demo play. Test and staff accounts are excluded.
No. Higher plans add advanced gamification, CRM automation, the BI explorer, the AI assists, more brands and longer support hours. Your proposal lists exactly what is included.
Yes. The Pilot programme is a paid 90-day pilot with written success criteria. If you continue, the pilot fee is credited against implementation.
By package. Every package includes the core licence; you then choose agents for the departments you need or one agent for every department, and hire extra agents as you grow. The more agents in your package, the higher the price. New agents and upgrades can be added at any time.
No. Those are paid to the providers you contract, whichever platform you use. We list them so your comparison is complete.
Only a signed order form. Prices on this page are list prices before tax.
Tell us about your operation. We will reply with questions or a written proposal.