Company & Team

Built by operators and engineers who have run iGaming businesses

DXAPlay combines operator experience in marketing, CRM, affiliates, VIP and operations with engineering experience in iGaming platforms, payments and cloud infrastructure.

Leadership

Dax A. Umana

Founder & CEO · Commercial and product leadership

Dax has worked in online gambling for about 25 years, on the operator side of casino and sportsbook brands. He has led player acquisition, affiliate programmes, CRM and lifecycle strategy, retention and reactivation, loyalty and VIP, and operations, and has built marketing and operations functions from the ground up, including for new brand launches. As an operator he bought and ran the kind of separate tools DXAPlay brings together, which gives him a direct view of operator economics, vendor management and the limits of today's technology. At DXAPlay he leads commercial strategy, partnerships and product direction.

  • About 25 years in online gambling, casino and sportsbook
  • Marketing director and head of operations roles at operators
  • Affiliate, CRM, retention, loyalty and VIP leadership
  • Consultancy for operators across the Americas and Asia-Pacific
  • AML and anti-terrorist-financing training (2023)
  • English and Spanish

Atahualpa Torrellas

Technical lead · Architecture, engineering, infrastructure and security

Atahualpa has more than 18 years in software engineering. He has built iGaming platforms, including a casino platform with its back office, bonus services, provider integrations and casino reporting, and he works in fintech on payment processing, transaction lifecycles, reconciliation and PSP, fraud, CRM and KYC integrations. He runs production systems on AWS and Azure with Terraform, Kubernetes and GitOps, including cross-region disaster recovery and monitoring. At DXAPlay he leads platform architecture, back-end engineering, DevOps and security.

  • 18+ years in software engineering, full stack
  • iGaming platforms: casino, sportsbook integrations, bonus services
  • Fintech: payments, reconciliation, PSP, fraud and KYC integrations
  • AWS and Azure, Terraform, Kubernetes, Argo CD, Helm
  • High availability and disaster recovery
  • Microsoft Azure Fundamentals; Oracle Certified Associate, Java SE 8
Who leads what

A clear split between commercial and technical leadership

Commercial leadership

Dax A. Umana

  • Strategy and positioning
  • Product direction and priorities
  • Operators, partners and investors
  • Pricing and commercial terms

Technical leadership

Atahualpa Torrellas

  • Platform architecture
  • Back-end engineering and integrations
  • Infrastructure, DevOps and reliability
  • Security engineering
Company

About DXAPlay

What DXAPlay does

One connected operating platform for iGaming businesses, and an AI workforce designed to give every department role-specific AI agents that work under human control.

Legal entity

DXAPlay is a trade name of 3-102-954577 S.R.L., a limited liability company organized under the laws of Costa Rica. DXAPlay is a technology provider. It is not a gambling operator.

How we work

A 20-minute live demo shows the platform end to end, and implementation is led by the people who build it. Book a demo

Working with us

Operators can start with a paid pilot; providers, agencies and resellers can partner with us. Partnerships · Pilot programme

Meet the team in a live demo.

20 minutes, with the people who build the platform.

Book a 20-minute live demo