DXAPlay provides software infrastructure that records and orchestrates player, wallet, bonus, gaming and operator transactions under the licensed operator's control.
DXAPlay is your operating backbone: player accounts, wallet, bonuses, CRM, loyalty, affiliates, cashier, compliance tools, content and reporting. You bring your licence, payment providers, KYC vendor and marketing.
Keep your player-account platform and wallet, and add DXAPlay's loyalty, gamification, CRM and affiliate tools, connected through the API and your event feed.
For multi-brand groups and high-volume operators: a dedicated environment, custom service levels, a security review and priority integrations, agreed per contract.
DXAPlay is not the gambling operator, does not contract with end players, does not custody player funds and does not act as merchant of record unless a separate legally reviewed agreement explicitly states otherwise.
| Role | Who | What it means |
|---|---|---|
| Technology provider | DXAPlay | Provides and operates the software: the platform, its hosting and its security. |
| Licensed gambling operator | The operator | Holds the gambling licence, contracts with players and is responsible for the gambling offer. |
| Merchant of record | The operator | Sells to players and appears on their statements. DXAPlay is not the merchant of record unless a separate, legally reviewed agreement says so. |
| Payment processor | The operator's payment providers | Process deposits and withdrawals under contracts with the operator. |
| Custodian of player funds | The operator, through its banks and providers | Holds player money. DXAPlay records balances in its ledger on the operator's behalf and does not custody the funds. |
| Platform host | DXAPlay | Hosts the platform on cloud infrastructure, unless a dedicated or customer-hosted environment is agreed. |
| Data controller (player data) | The operator | Decides why and how player data is processed. |
| Data processor (player data) | DXAPlay | Processes player data only on the operator's documented instructions, under a data processing agreement. |
This summary is subject to each customer's signed agreement.
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