Platform overview

One platform for the whole operation

DXAPlay brings player accounts, wallet, bonuses, CRM, loyalty, gamification, affiliates, cashier, compliance, risk, content and reporting into one system, with one player record, one ledger and one audit log.

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How it fits together

Four layers on one shared data foundation

Channels

  • Player site and lobby
  • Operator back office
  • Affiliate portal
  • Customer portal
  • REST API and webhooks

Player and money

  • Player accounts
  • Wallet and ledger
  • Cashier
  • KYC review
  • Responsible gaming

Engagement

  • Bonus engine
  • CRM and journeys
  • Loyalty and VIP
  • Gamification
  • Messaging

Operations

  • Casino content
  • Sportsbook engine
  • Affiliates
  • Fraud and AML
  • BI and reporting
  • Support desk
  • CMS
Shared foundation: one player record per brand · one double-entry ledger · one compliance gate · one audit log · one REST API
AI WorkforceRole-specific AI agents for every department, working through the same permissions as your people. How it works
Modules

Explore each part of the platform

PAM & Wallet

One player record per brand, a ledger built for money correctness, and responsible-gaming controls enforced before every bet and deposit.

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Engagement & CRM

Build a segment, send a campaign, run a journey and grant a bonus from the same back office, on the same player data and the same ledger.

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Loyalty, VIP & Gamification

A loyalty ladder earned from real-money play, VIP tiers, and engines for missions, tournaments, jackpots, raffles and more.

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Affiliates

Tracking, commission plans, sub-affiliates, payouts and a partner portal, working on the same player and ledger data as the rest of the platform.

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Casino & Sportsbook Operations

The tools an operator uses every day: content integration, in-house games, a sportsbook engine, the player site, support and the back office.

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Payments, Fraud & Risk

Deposits, withdrawals, KYC review, AML cases and fraud rules share one player record and one audit log, so your teams see the whole picture.

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BI & Reporting

KPIs, revenue, cohorts, retention, funnels, game performance and finance reports, built on the platform's own ledger and player data, with an AI assistant on top.

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Capabilities

Everything in the platform

Every capability below is part of the same platform and the same back office.

Player and money

  • Player sign-up and login. Email or username sign-up, Google sign-in, email verification, password reset, per-brand registration fields and age checks.
  • Player account management. A complete player record: 11 account statuses, notes, timeline, consents, identity edits with reasons, KYC outcomes and a no-bonuses switch, all written to the audit log.
  • Wallet and double-entry ledger. Separate balances for real money, bonus money, loyalty currency, free spins and tickets on a double-entry ledger. Every money movement carries an idempotency key, and balances can never go negative.
  • Multi-brand management. Operators, brands and brand domains in one platform, with money, games, CRM and loyalty records kept per brand.
  • Cashier, withdrawals and approvals. Deposits and withdrawals with limits, crypto deposit addresses, a second approver above your threshold, configurable auto-approval rules and a payout queue. Payment providers connect through the payment connector, with signed webhooks and replay protection.
  • Responsible gaming controls. Deposit, loss, wager and session limits, reality checks, cool-off and self-exclusion, enforced on bets and deposits, with marketing suppressed for excluded players.

Engagement

  • Bonus engine. Deposit match, reload, no-deposit, free spins, cashback, rakeback, referral and manual bonuses, with wagering, game contribution tables, maximum bet, maximum cash-out, expiry and a bonus-liability ledger. Promo codes and combined offers.
  • Promotions. Promo-code deposit discounts, gift cards, reward bundles, extra rewards on offers, and store and raffle discounts.
  • Segments, campaigns and journeys. A segment builder over 24 player attributes and 19 behaviour sources, scheduled and recurring campaigns with A/B splits and control groups, a visual journey builder and automatic rewards.
  • Messaging channels. In-app inbox, event-driven pop-ups, lobby banners, broadcasts, email and web push, plus SMS through your own gateway.
  • Loyalty ladder and VIP. A 12-level ladder with XP earned from real-money play, cashback and rakeback paid to the real-money balance, per-tier withdrawal limits, tier bonuses and an invite-only top level.
  • Gamification engines. Missions, tournaments, jackpots, raffles, lootboxes, mini-games, a daily wheel, scratch cards, badges, a marketplace and clans, with idempotent payouts.
  • Refer-a-friend and tips. Referral rewards paid exactly once to both sides, and player-to-player tips with limits and compliance checks on both sides.

Compliance and risk

  • KYC review. Document upload, a staff review queue with a two-person rule, KYC levels required per action (play, deposit, withdraw) and audited access to every file.
  • AML holds, cases and monitoring. Account holds enforced on every money action, AML scans across money-laundering typologies, and a case workflow shared with fraud alerts.
  • Fraud and risk rules. Nine built-in rules plus custom rules built from 24 signals, with dry runs, backtests, versioning and second-person approval of every rule change.

Operations

  • Casino content integration. A seamless-wallet integration layer for casino content aggregators, with signed callbacks for bets, wins and rollbacks.
  • In-house games. Five house games (crash, dice, plinko, slots and mines) on the platform's own wallet, with server-side randomness and a compliance check on every bet.
  • Casino back office. Catalogue and taxonomy, a game editor with per-brand bet limits, a scheduling calendar, performance by aggregator, provider and game, a session explorer, daily statistics and reconciliation.
  • Sportsbook engine. Singles and parlays, odds-change handling, liability caps, cash-out and settlement, a 12-tab trading desk and a mobile-first betting interface, connected to your odds feed through a configurable feed connector.
  • Affiliate management. Partner sign-up with maker-checker approval, tracking and short links, first-touch attribution, RevShare, CPA, CPL and hybrid plans with tiers, sub-affiliates, commission and payout runs, creatives, postbacks, fraud flags and a partner portal.
  • Operator back office. One back office for every module: 11 sections, six roles with module permissions, Google or password sign-in, in-app help and a training academy.
  • White-label player site and CMS. A branded player site on your own domain, with pages, landing pages and a blog, drafts, scheduling, SEO fields, version history, and a theme and branding editor.
  • Support desk and live chat. Tickets with departments, teams and categories, internal notes and attachments, player self-service, and live chat with a shared queue and automatic hand-off to tickets.

Data, AI and integration

  • BI and reporting. Live reports on the platform's own ledger: 20 report datasets, KPIs, revenue and net gaming revenue, cohorts and retention, funnels, churn rules, a finance-risk view, a pivot explorer, dashboards and CSV export.
  • AI assistants. An analytics assistant that turns a plain-English question into live reports, a segment builder that drafts segment rules for review, and an SEO keyword helper.
  • REST API and webhooks. Endpoints for players, engagement actions and event ingestion, scoped API keys with test and live modes, and HMAC-signed webhooks for engagement events.
  • Customer portal. A customer portal for API keys, usage, webhooks and brand settings.

See the whole platform in 20 minutes.

A live walk-through of the back office and player site, built around your operation.

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